Welcome to GRAPE, the groundbreaking fusion of Resulticks’ robust customer engagement solution and the expansive reach of the Google Marketing Platform (GMP) and Ads Data Hub (ADH). GRAPE seamlessly combines the realms of first-party and third-party data, creating a formidable audience data platform that revolutionizes customer experiences.
Explore the core features and capabilities of the RESUL CDP, laying the foundation for the innovation that GRAPE brings.
Built on the foundation of the RESUL CDP, GRAPE leverages insights from Google Marketing Platform and Ads Data Hub. Our proprietary technology enablers drive optimised spends with intelligent negative targeting, help gain deeper insights through segment-of-one attribution, and enhance retargeting at scale across multiple channels.